Hugh Fearnley-Whittingsall is back with a brand new seasonal series. Convinced that the River Cottage “grow your own” philosophy has something to offer everyone, he’s bringing his message to the masses in River Cottage Treatment. Each week Hugh invites a different group of urban dwelling, fast food loving and convenience obsessed non-cooks to spend a week at his new River Cottage HQ. With no desire to cook, the only solution seems to be buying something from the local Chinese, kebab or curry houses, which is definitely not the River Cottage philosophy. In this three-part series, Hugh exposes his guests to where their food comes from, with often shocking revelations. It’s a clash of food cultures as they come to the farm, meet the livestock, learn to dig, grow and forage, and even kill for a meal they can truly call their own.