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Cooks to Market gives amateur cooks the chance to turn their homemade food products into a life changing business. Following in the footsteps of companies like Innocent Smoothies and Ben and Jerry’s, which both started life on a market stall, the show will help turn a culinary passion into a successful business venture. Each episode will feature two pairs of cooks who will go head to head, working against the clock as they try to sell their products and make the highest profit. The pair who succeeds will then be given the opportunity to pitch their products in front of a line-up of industry of buyers.