A new social media food trend has us begging the question, have we reached peak crazy?
Social media snappers are going wild for a new colourful food phenomenon: unicorn toast.
The name describes the mesmerising multi-coloured creation achieved by dying cream cheese and slathering it on your choice of bread.
The creator, identified as food stylist Adeline Waugh, claims she concocted the idea while playing around with beetroot.
"I've been trying to incorporate red beets into as many creations as possible ever since I realised they can turn just about anything into the most ridiculously beautiful shade of hot pink," she told Teen Vogue.
"From there, I created five different colors and just experimented putting them on toast different ways. I had the colors separated on the toast and then some of the colors ran together, and I thought, 'wow that actually looks pretty cool!' So, I took a chopstick and mixed all of the colors together."
Adeline says you can make unicorn toast by also using strawberry powder, blueberry powder, chlorophyll, spirulina and turmeric root juice in place of artificial food dyes.
While the toast looks stunning, we have to question whether the effort is worth it for a piece of cream-cheese covered bread?
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Meanwhile, unicorn toasties (yes, it is different) are making waves in Hong Kong, after food vendor, Kala Toast, began selling "rainbow cheese toasties".
Kala Toast allegedly uses lavender, tomato, basil and cheddar cheese to achieve its iconic - and apparently delicious - grilled sandwich.
[Feature image via instagram/@vibrantandpure]