Dedication to the popular crystal pink coloured wine may have just reached new extremes.
American beauty brand Native has unveiled a set of three brunch-themed antiperspirants. The collection includes three mid-morning cocktail-inspired scents: mimosa, sangria, and of course – rosé.
Rosé spin offs have skyrocketed in popularity over the last year or so – but how far will our enthusiasm for all things blush pink go?
There are celebrity-owned rosé vineyards like Brad and Angelina’s Provence varietal Miraval. We’ve added our names to a lengthy waitlist for rosé gummy bears, and tried a frozen frappe style called frosé. All over the world there are rosé festivals, like Pinknic or La Nuit en Rosé in New York. In Australia, So Frenchy So Chic is basically a rosé ritual.
But do we really want to sweat sweet rose?
Native is a Silicon Valley start-up focused on all things natural. “After my sister became pregnant I started paying closer attention to the ingredient labels I found in her home, particularly in her bathroom,” founder Moiz Ali says in a statement.
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Moiz “studied microbiology and organic chemistry in college” but still found the ingredient labels on the products his sister used to be intentionally confusing and incredibly frustrating.
Each one of Native’s brunch scented deodorants are perfumed with essential oils that make it smell very similar to the actual drink.
Though, they’re also made up of all-natural non-toxic ingredients like shea butter, coconut oil, and vitamin E – so don’t really carry the same calorie guilt trip as a glass or two of pink wine at brunch.