Correctly guess the top secret taste for a chance to win $10,000!
The challenge is on, Australia. Chip giant, Pringles, have launched a sensory adventure that they believe to be 'so bold, tasty and puzzling' that it will make you cry out "WTF?" - that is: "what's that flavour?!"
Pringles head food technologist has been working hard in the lab to create what he thinks might just be the “most captivating, mystifying flavour ever created”.
Pringles senior brand manager Melissa Tan said that last year's mystery flavour - which was revealed to Korean BBQ - drew in an "overwhelming" response, and they hope that this year's new taste garners the same reaction.
“We love to see the creativity behind people’s taste palettes and how passionate they get in guessing the mystery flavour,” she said.
In order to engage the munching public, Pringles has created a competition around the secret taste.
Starting March 1st, you can enter your flavour theories to the Pringle website. All correct guesses will be entered into a pool to win $10,000.
Clues will be slowly released between now and the prize draw. Last year, the clues were notoriously hard to decipher.
This year, the first clue is apparently hidden on the packaging, so grab a Pringles tube today to crack the Mystery Flavour.
All images from Pringles