Once again Nigella Lawson has proven herself to be the culinary queen of all things food.
After the self-proclaimed domestic goddess showed us how to prepare avocado on toast in the first episode of her new show Simply Nigella – airing December 2 on LifeStyle FOOD – she caused a social media stir with many thinking it too simple.
However, it seems Nigella’s simplistic approach to food is why she’s so loved, with sales for the humble avocado skyrocketing in the UK by 30 per cent.
“The simplicity of Nigella Lawson's recipe for avocado on toast on her new television show caused something of a Twitter storm, but it seems plenty were keen to try it,” British publication Waitrose Weekend magazine reported.
“The avocado is definitely having its moment,” Richard Bickerton, Waitrose Salad Buying Manager said.
“Thanks to celebrity cooks like Nigella featuring the fruit, sales of avocados have rocketed. They are a very versatile ingredient, whether they be used for salads, dips or the new trend for putting them in smoothies or even brownies.”
This isn’t the first time Nigella has set food sales soaring. Black nigella seeds, an ingredient used in Indian and Middle Eastern cookery, have increased 175 per cent week on week in sales since her new show and cook book launched in the UK.
Nigella has previously boosted the sales of prunes for her Christmas recipe, goose fat for roasted potatoes and Advocaat for snowball cocktails.
We can’t wait to see what foods she sets trending next with her new series focusing on relaxed foods set to make our lives easier and less stressful.
Don’t miss Simply Nigella’s scrumptious new series,Simply Nigella, on LifeStyle FOOD Wednesday, December 2 at 8.30pm EDT.