Smith's crisps have gone and unveiled probably the most Australian new flavour of their chips... and it is wild.
We've seen some pretty interesting flavour combinations when it comes to chips, with more retailers trying to reinvent the wheel and produce some truly weird and wonderful flavours.
There has been everything from mac and cheese to sausage sandwiches, but this new, lamington-flavoured chip is taking the internet by storm.
So, where did the inspiration come from?
Olivia Sutherland, Smith’s Marketing Director says, "We know Australians are increasingly keen to try new flavours, and interest is growing in sweet and savoury combinations.
"Our latest innovation combines a sweet, quintessentially Aussie cake with Australia’s favourite potato chip.
"It seemed the perfect way to celebrate the Australian summer.”
Fair enough. And before you're wondering how the humble lamington could be replicated into a mere seasoning, Olivia says Smith's worked long and hard to perfect the flavour, bringing in a bunch of professionals to pinpoint the exact, delicious taste.
“It’s then a matter of breaking down the flavour experience and finding key elements that can be translated to a seasoning,” said Olivia.
“In our lamington chip, you will find hints of flavours including chocolate, coconut, cream and butter!”
We're even more confused now!