The hipster coffee revolution has officially peaked this week with the advent of "deconstructed" coffee.
A cafe in Melbourne probably didn't realise they were in for such a surprise when they served a young media figure a particularly curious cup of joe.
Writer Jamila Rizvi told the ABC she walked into a cafe and ordered a flat white without looking at the menu.
What came out was quite a shock.
"Sorry Melbourne but no. No no no no no," Jamila wrote on her Facebook, after discover her coffee came "deconstructed" in three separate beakers.
"I just waited almost 20 minutes for an actual cup before realising it would not be forthcoming.
I wanted a coffee. Not a science experiment. I prefer to drink my beverages out of crockery and not beakers.
"Next stage? I'll just get a chopping board with a bunch of actual coffee beans and an upside down hat on it."
Her Facebook post has since gone viral, gaining over 4,000 shares.
People are similarly taking to social media with their own version of the "hipster" trend.
My Deconstructed coffee! Instant (special blend) is reserved for people who complain about my coffee! pic.twitter.com/tcfs9NDDef— Belindasmilne (@belindasmilne) June 1, 2016
See, you don't have to go to a wanky cafe to get a 'deconstructed coffee'. pic.twitter.com/K0RUol9k2f— Merrick & Australia (@merrickandaus) June 1, 2016
Jamila denied to reveal the identity of the Melbourne cafe, however, Daily Mail Australia falsely identified Industry Beans Cafe as the vendor of the deconstructed coffee. The cafe owners took to Facebook to strongly refute this misreporting.
"We're shattered by the factually incorrect statements in this article, with plenty of misguided negative comments being thrown our way. We would never serve a latte like the one photographed by Jamila Rizvi (she has confirmed the cafe in question was not Industry Beans)," they wrote.
"Very hurt by the Daily Mail reporting so poorly at the expense of our business."