Celebrity chefs such as LifeStyle FOOD channel’s Jamie Oliver and American Iron Chef Bobby Flay are communicating their intimate thoughts to all who are willing to listen. Limited to 160 characters, the tweets (twitter-speak for messages) are broadcast via the internet or mobile phone. By logging in you can choose to follow friends, celebrities or publishing houses as they keep you up to date with what is going on in their head and/or business.
Some personalities use Twitter solely as a marketing tool – primarily tweeting about when their next show is on, what to look for on their website and where to find their magazine – not a problem in itself, but slightly boring for the reader. In fact often these tweets come straight out of the mouths of publicists rather than chefs.
Others are putting a little more thought into their tweeting offering readers insights into their culinary thoughts and processes. Take for example Grant Achatz from Alinea: “Music seems louder in morning. (Does) that mean flavours seem stronger after not tasting for hours?”
A few of the twitterers we’re following include –