Our friends at Menulog analysed what food Australian's were ordering with particular attention to the weather. The results were no surprise, we are all at the mercy of the seasons, and our appetites!
Warmer weather inspires diners to choose healthy, lighter takeaways. In the cooler months diners crave comfort, opting for more full-bodied foods.
Spring fever has taken hold - inspiring Australians to embrace the warmth, shed bulky clothes and renew commitments to healthier lifestyles. The change in weather brings about different eating habits, as documented by consumer researchers at Menulog.
Julia Snabl, Marketing Manager at Menulog.com.au, Australia’s no.1 online takeaway website, says “it is always interesting to look into how temperature influences customer’s takeaway choices, especially with the different Australian seasons. Our statistics suggest the relationship between food and weather is real and customers are opting for warmer and full bodied dishes in the winter compared to lighter and healthier dishes like salads in the summer.”
Menulog analysts studied hundreds of thousands of online menu orders and found a stark difference in choices made during weeks of winter chills and those made during the sizzling summer heat.
When customers have to bundle up, they turn to comfort food and restaurants specialising in Italian cuisine, chicken dishes and Asian-style noodles to ward off winter gloom. It may be no surprise that the top menu item is warm, gooey pizza!
Top winter cuisines & meals in Australia:
1. Pizza, Margherita
2. Indian, Butter Chicken
3. Thai, Pad Thai
4. Mexican, Burrito
5. Chinese, Fried Rice
In the summer, diners embrace lighter fare like garden fresh salads and healthy, energising options. Summer favourites feature protein-rich chicken and stir-fry style dishes.
Top summer cuisines & meals in Australia:
1. Italian, Chicken Boscaiola
2. Mexican, Chicken Burrito
3. Indian, Butter Chicken
4. Chinese, Cashew Nut Stir Fry Noodle
5. Thai, Pad See Ew
With so many restaurants featuring local, seasonal fare it’s important for diners to know what is popular right now and where they can get it at a discount. Menulog’s advanced search filters and extensive database of 2000+ Australian restaurants help diners find what they want, when they want it. And, at a price they can afford.
What’s more, special offers reward loyal consumers and give them the power to choose how they want to use their discounts. Menulog gives the customer all the options, even if all they really want is a big plate of lasagne in the middle of summer.
Exclusive Offer: LifeStyle FOODies receive a 10% discount on their first Menulog order by entering voucher code LIFESTYLE at the checkout. Exp. 31/12/13 - Delivery only.
For more information please visit www.menulog.com.au
Menulog is Australia’s number one online takeaway and food delivery website. It features over 2000 takeaway restaurants, 6000 specials and 100,000 restaurant reviews.