It's a rainbow bagel!
For 20 years, The Bagel Store in Brooklyn has been dazzling patrons with a mutli-coloured creation dubbed the most beautiful bagel in the world.
Today, we received an inside glimpse at how these tasty treasures are made - and it's basically like winning a golden ticket to Willy Wonka's Chocolate Factory.
As it turns out, the process of turning a brightly-coloured lump of dough into an edible and visually satisfying bagel is nothing short of hypnotic.
According to the store's owner, Scot Rossillo, making the bagel is "a labour of passion and art" - and he's not wrong!
Watch the mesmerising clip here:
Brooklynites are losing their minds over this spectacular rainbow bagel.Posted by INSIDER food on Tuesday, 2 February 2016