Cadbury's Freddo Frogs have changed and people aren’t happy

Less frog for the same money!

Aussie chocolate fans are not happy, as Cadbury, the manufacturers of Freddo Frogs, have chosen to cut down the size of one of the most popular treats.

The sweet treat is an Australian favourite and most people know you can get a bag of Freddos for only $5. But now, with the new changes, you will only find 12 of your favourite frogs in a packet, but for the same price as the original bundle which included 15.



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Originally, a bag of 15 choccies weighed 180g and has now been reduced to 144g. So, Freddo shoppers are now paying the same $5 for 20 per cent less of the famous Cadbury chocolate.

Many Freddo Frog fans have taken to social media to express their disappointment with the change. Some branded the new frogs a "rip off", while others believe it is a wider issue, impacting many of their favourite chocolates.

One poster remarked: “I just want to know how there is still a glass-and-a-half of milk in every block. When the blocks have gone from 375g to 175g. Just asking,”

“If they make them any smaller they will have to rebrand as ‘Taddy Tadpoles,’” said another.

A third commented: "It’s been happening for years. Inflation and price increase on ingredients. You either get less or you pay more. Remember back to how big a family block of chocolate used to be compared to now?"

Speaking to, Dr Gary Mortimer, a supermarket expert from the University of Queensland, explained that this "shrinkflation" is a common occurence, as manufacturers deal with increasing costs.

“They have three options – wear cost increase themselves and get less profit, pass the cost increases to the retailer who can wear it themselves or hike prices, or option three, reduce the content – so sell the product at the same price, maintain the same profit margins but we just give shoppers a little less.

“And that’s what they have done,” Dr Mortimer explained.

Lead image: Woolworths/Instagram/alltheflamingos

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