Brace yourselves wine lovers. Blue wine is here and coming to a bottle store near you.
Red, white, rosé or perhaps a ... blue? The decision about which type of wine to swig is about to undergo a big change. Spanish entrepreneurs have created what might just be the next big thing in beverages – bright blue wine.
The young team describe themselves as 'creators' who wanted to come up with a radically different product – changing the colour of wine to a vibrant blue and making it sweeter and easier to drink with 11.5 degrees of alcohol.
The blue wine, branded as Gik, is produced through a pigmentation process. Firstly, a base is created from a mixture of red and white grapes, which is then added to two organic pigments; indigo and anthocyanin – which comes from the very skin of the grapes used to make wine. The sweetness comes from a calorie-free additive.
A bottle sells for about 10 Euros (or 15 Aussie dollars). It is currently available in Spain, France, the UK, the Netherlands and Germany, and coming soon to the US... and hopefully Australia too.
The big question is, why?
“Try to forget everything you know about wine," states Gik's website. "Ignore all the preconceptions and standards regarding the wine industry and turn a deaf ear to what the sommelier told you in the wine tasting last week.”
“Gik is born for fun. To shake things up a little and see what happens.”
Consider us shaken up. And now pour us a glass, por favor!