Food Trend: The Matcha Powder Movement

There's nothing new about matcha but it's very, very now.

Matcha, aka the little powdered powerhouse, has been around for centuries and enjoyed in both China and Japan - but now it's in everything! From lattes to croissants, ice cream to doughnuts, matcha is pervading cafes and sweet parlours with its 50 shades of greeny goodness. 

So, what's matcha all about?

Despite both deriving from the Camellia sinensis plant, matcha green tea is not to be confused with regular green tea. The word matcha actually means ‘powdered’ or ‘powdered tea’ and that’s where the magic lies. Because the leaves are ground to a powder (after a complicated extraction), the leaves are ingested, along with the leaves’ vast number of health benefits.

According to Sydney-based business Zen Green Tea, matcha has 137 times the antioxidant content of a standard green tea and it not only aids in weight loss, but it can also boost your metabolism, ward off both heart disease and cancer AND prevent aging. Sign us up!

Hoards of hospitality heavyweights are jumping on board the matcha train and social media is a flurry with snaps of matcha-laced lattes, sweets and smoothies; there’s even a matcha movement hashtag!

We must admit, we’re intrigued.

Sure, matcha in your ice cream, lamington or croissant might hinder its health capabilities, but if there’s any way we can alleviate the guilt when we devour our sugary sweets, we’ll do it!

Here are some of the matcha masterpieces we are loving!

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