While drinking champagne has never exactly been a chore, a new ice block is here to really jazz up the party!
POPS premium ice popsicles has set its sights on the land down under and, really, with all that sun, surf and BBQ booze-ups we really don't know why they didn't come here sooner.
POPS' pièce de résistance is the "Classic" Champagne popsicle - the first of its kind in the world! It contains the equivalent of half a glass of champagne and only 38 calories, for those who like to count.
There is also a "Bellini" Prosecco and peach flavour, and a couple of fruity, non-alcoholic ones that are really beside the point.
POPS will be available through Luxe Premium Brands and Services for events and functions across Australia in December, but will also run a series of pop ups across Melbourne.
I guess the question on everyone's lips is: does this spell the end of the rosé era.