River Cottage Australia

Behind the Food Truck Phenomenon

‘Meals on Wheels’ and ‘Fast Food’ have taken a whole new meaning with some of the most delicious eats served from automobiles!

If you've noticed food trucks rapidly rising in popularity in recent years, you may be wondering what inspired their newfound fashion.

“The food truck movement - in Melbourne, particularly - has been growing over the last few years with other states following suit,” explains the Director of Australian Mobile Food Vendors Group Pty Ltd (AMFVG), Frank Rusitovski. “They are fun, convenient and ever changing. Food trucks bring the best in street food flavours to any area and can easily adapt to new food trends.”

Simply put: “Food trucks are restaurants, cafes and the best in world street food - on wheels!”

Breaking bread has never been more free and easy. In lieu of tables and chairs, stuffy settings and ridiculous reservation guidelines, food trucks enable consumers to gain access to the finest food at the best locations - including Food Truck Parks - and at major events including Moomba, The Grand Prix and Australia Day and Chinese New Year Celebrations.

"That’s their biggest appeal,” says Frank. “We can be found at all events from music festivals to weddings – the food truck popularity is huge.”

Not only are they everywhere, but food trucks are offering more and more types of cuisine. 

“Food Trucks are now a huge market and offer up some of the country’s freshest and most exciting dishes,” explains Frank. “Pretty much every cuisine is getting on the menu, from South African to Danish, the trucks in Australia are serving up dishes never seen before in many parts of the country.”

Another bonus is the budget aspect, with food trucks delivering top standard restaurant quality food for economical prices,” adds Frank, “with wide variety of food trucks, dishes ranging from only $10 to $20 depending on what takes your fancy!”

For those looking at hitching a ride on this food trend and running their own food truck, Frank warns that running a food truck takes a tonne of work, the ability to delight customers, on-point cooking skills and a love of street food. “A lot of hours go into preparation, cleaning, cooking and driving a food truck.”

“But anyone can run a food truck” assures Frank, “you just need drive and passion and of course the ability to cook tasty food!”

Frank adds consumers should look out for the AMFVG logo on the vans to ensure the services are up to scratch, and approved by the national governing body.

Keen to start the ignition on your own food truck? Visit AMFVG.

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