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Roy Choi

Celebrity Chef

The Wall Street Journal calls him “part flavour fusion visionary, part classically trained chef, part street rebel”.

He stuffs Korean flavours into tacos, has harnessed the powers of the twitterverse (52,000 followers) to alert fans to his changing location and sparked a food truck craze in the US. This roving and tweeting phenomenon says he’s just “tapping into the rhythms of the city”.


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